Can news organizations survive the credit crunch and explore SEO and paid distribution models?

Introduction

The financial tsunami is sweeping the globe, from the financial 代写assignment industry, real estate, retail to manufacturing, and media industry is difficult to escape .A number of European and American media group announced the layoffs, restructuring, and both of newspaper sales and advertising volume shrinkage have been compounded the media situation even more so. This paper analyzes the problems of media on distribution, advertising and financing, thus from the SEO and paid distribution form online two aspects to explore how the media to deal with credit crisis.

The Credit Crunch Impacts on the Media

First of all, it is on the distribution. Distributions for the media have tremendous importance.Whether consumers are willing to buy media products, the quantity to buy and the number of repeat purchase is a key factor to impact the media operation and management.However, with the economics point of view, the media product is not a necessity, but rather a optional item. With the economic crisis, national income is generally shrinking, and the demand for media products will decline naturally.代写assignment

Second, it is on the advertisements. Under the impact of the financial tsunami, global companies have been hit to varying degrees, particularly in finance, real estate, automotive and other industries.But these industries are the largest customers in the past advertising market. In its own assets shrinking and the vulnerability of balance of payments increasing, many companies have no choice but to withdraw advertising, or to reduce the amount of advertising expenditures significantly, which had a significant negative impact on the media.

In the end, it is on the financing. The U.S. financial tsunami resulted from the   collapse of sub prime credit market, which caused the overall credit crisis.Perhaps the mere reduction in the amount of circulation and advertising is still not make a big media group in trouble, but when coupled with the stock market collapse which led to a drastic shrinkage of the market value and the credit crisis which resulted from the excessive borrowing, even the most well-known and most powerful media group probably could not escape.

How the Media Survive the Credit Crisis代写assignment

First of all, Search Engine Optimization. SEO is a search engine using the rules to improve the purpose of the search site's ranking within the search engine approach. Search engines will do some comparison of data correlation among the contents of the site, and then these elements will be reflected to the searcher by the browser as the most rapid and close to the most complete form. For any one web sites, in order to success on the site promoting, search engine optimization are critical to a task.Therefore, if the media want to survive the current difficulties, how to use SEO to bring more lucrative advertising revenue has become a vital task.

Secondly, paid distribution is from online. The president of "Sing Tao Daily" believed that reading newspapers online should be charg
ed and this will be the newspapers trends and breakthrough.Because for a newspaper, the printing costs and distribution costs high, and many newspapers are losing money, but if the price increase will lead to a newspaper sales drop, thereby causing a substantial decline in advertising. Therefore, the reform of the traditional newspaper distribution, which uses the Internet to develop e-newspapers, is the future development direction of the press.代写assignment

Conclusion

However, the present view, whether the SEO and paid distribution form online help the media to survive the credit crunch is also unknown, but it is a useful attempt of the media development responding to the credit crisis .

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